Broker Negociant, an essential part of the chain
The link between wine and the market, the broker négociant holds a valuable role in the Beaujolais winemaking region. In yesteryear accompanied by his faithful "taste-vin", a specially embossed drinking cup, that has today been replaced by a glass, he selects the cuvées that suit his needs, assembles and sells them. Dynamic and competent, these wine houses have furthered the promotion of Beaujolais wines both at home and outside France.
Today there are around a hundred of them. Famed for his "nose" the talent of the broker négociant lies in the original combinations he brings out, drawing on the specific characteristics of Beaujolais terroirs and a demand for quality from the winemakers who supply him. This exceptional know-how is more and more frequently leading the broker négociant to produce his own wines.